December 2, 2013 by Autumn
Everyday people spend a good amount of time riding in a car and/or sitting in traffic. Along the road there seem to be an infinite number of billboards decorating the highway and city roads. According to Arbitron Out-of-Home Advertising Report 2013, 69% of adults remember seeing a roadside billboard in the past month. In the same study it was found that 39% of adults talked about what they saw on the advertisement to people they know, while 8% talked about it on some form of social media website.
With the current knowledge we have been supplied about billboard advertisements, would they be a good choice for book advertisements?
Billboard advertising for a book or a series of books would have the potential of reaching a wider audience. For example, if the All Souls Trilogy by Deborah Harkness were made into a series of billboards it may spark an interest in people who may not have heard of the trilogy. The first billboard could relate something as simple as the title of the book and still peak someone’s interest. “A Discovery of Witches.”
For the second book in the series, “Shadow of Night,” the billboard should have a picture of an eerie night with a quote from the book…. “The past cannot be cured.”
The third and final book in the trilogy “The Book of Life,” would have something slightly promising to its billboard. The element of life should play a part in the advertisement. It should say “Bring with you, the Book of Life.”
The billboards offer a different way to see the portrayal of a series of books by the statements they suggest. The intrigue with the billboard is how little it gives away.
Are billboards a good way to invoke interest? Do they have the potential to cast a wider net?